You are currently viewing the printable version of this article, to return to the normal page, please click here.

Remedial education: College presidents learn they can’t hide from scandal in social media age

- The Washington Times - Monday, June 10, 2013

For years, out-of-control tuition costs and funding woes have been the biggest stories in the world of American higher education.

Now, a series of high-profile scandals have put the sector under an even brighter spotlight as leading university presidents — including Ohio State University's E. Gordon Gee and Florida Atlantic University's Mary Jane Saunders — have resigned amid unprecedented scrutiny.

Although it may be unfair to hold the head of an institution personally responsible for what happens in every corner of campus, analysts say, the dawn of social media and other factors have created a reality in which leaders of colleges large and small must accept that they are under the microscope at all times.

The job, they say, has become harder, the outside pressures greater, and the odds that an embarrassing misstep will become public — and viral — far higher then ever before.

"There's simply more pressure being put on public university presidents these days. There's a lot of attention on them. Presidents [of colleges] live in fishbowls," said Dan Hurley, director of state relations and policy analysis at the American Association of State Colleges and Universities. "Everything they do and say is going to be scrutinized and in the age of social media, it's a lot more challenging."

During the past two weeks, two college presidents have vacated their posts under different circumstances.

Joseph R. Urgo resigned as president of St. Mary's College of Maryland after the school reportedly misjudged its recruiting targets for the incoming freshman class. The drop in new students led Mr. Urgo to warn of potential budget cuts, and The Baltimore Sun reported that the situation led to a "crisis of confidence" under his leadership.

In a power struggle, University of Virginia President Teresa Sullivan was ousted briefly by the Charlottesville school's board of visitors before an uproar from students, the faculty and others led to reinstatement.

An apparent power struggle with the school's board of trustees led Hastings (Neb.) College President Dennis Trotter to quit his post abruptly this year, barely two years into his tenure.

Holding a university president accountable for sinking enrollment or academic mismanagement is nothing new. The whirlwind of criticism that drove Mr. Gee from Ohio State, however, is a different matter.

The iconic figure, one of the highest-paid college presidents in America, stepped down after his disparaging remarks about Catholics and Southern schools came to light. He made the comments at an Ohio State Athletics Council meeting in December, and they surfaced after The Associated Press requested public records.

Social media scrutiny

Years ago, those comments might have never been revealed publicly. Now, a president's every word could become news media fodder or end up on YouTube.

"I do think social media and cellphones and the possibility that every step you take is recorded forever in posterity is something that people have to live with," said John Garvey, president of The Catholic University of America, whose career also has included the top job at Boston College Law School and stints at other leading institutions.

To some degree, media coverage also drove Ms. Saunders from her job at Florida Atlantic. She resigned last month after a move to allow a for-profit prison company to have naming rights over the school's football stadium.

In her resignation statement, she said that negative media coverage forced her out.

Penn State University continues to rebuild its image after the Jerry Sandusky scandal, an ordeal that claimed the school presidency of Graham Spanier — considered one of the premier educators in the country — and a number of other high-ranking officials. The scandal and Penn State's handling of it — including the firing of the school's seemingly untouchable football coach, Joe Paterno — became perhaps the biggest controversy in America.

Taking all blame

At Rutgers University in New Jersey, President Robert L. Barchi clings to his post despite continuing calls for his removal after a video came to light this year showing the school's college basketball coach verbally and physically abusing players. The footage was seen by thousands on the Internet, and was played repeatedly on ESPN and on nightly news broadcasts.

Mr. Barchi is facing more fire after hiring athletic director Julie Hermann, who also has been accused of mistreating athletes during her time as volleyball coach at the University of Tennessee.

It's impossible to say just how much responsibility Mr. Barchi personally bears for what took place at basketball practice, but the coverage of the Rutgers controversy and others like it can create a scenario in which schools' credibility is put at risk, Mr. Hurley said.

"The public will never know, but how many calls and emails and letters did Rutgers get from prospective, past and current donors saying 'I'm done' because of what happened?" he said. "Go down the line, Penn State, any other institution," and you likely will find similar backlashes.

Mr. Garvey and other presidents realize they ultimately may be held responsible for any campus controversy. But micromanaging what happens at every basketball practice or in every classroom simply isn't an option.

"You could write a book about the things I don't know. It's worrisome," Mr. Garvey said. "And yet, everybody has limitations."

© Copyright 2015 The Washington Times, LLC. Click here for reprint permission.