Paula Deen’s new cookbook, Paula Deen’s New Testament, has surged to take the top spot on Amazon’s best sellers list, nearly one week after the embattled celebrity chef issued a public apology for using racial slurs over 20 years ago.
The book charted in the 1,500s on Monday and by Wednesday it was at No. 18, the Hollywood Reporter said. The cookbook claimed the No. 1 spot by Thursday afternoon just hours after Target, Home Depot and diabetes drug maker Novo Nordisk announced they were severing professional ties with Miss Deen.
The chef’s Southern Cooking Bible, published in 2011, also beat out Dan Brown, Stephen King and Game of Thrones writer George R.R. Martin at the No. 2 spot on the best-sellers list.
It was reported Wednesday that Caesars will also be terminating its professional relationship with Miss Deen, closing her eateries in all four Caesars-owned casinos. Wal-Mart and Smithfield Foods have also revealed they’re severing ties.