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If they stick around after these questions, ask them if they’d rather be a Jew in an Islamic court, or an Arab in an Israeli court.

Notwithstanding, to the so-called peacenik, there’s no Jewish historical homeland anyway, and certainly nothing sacred or holy about Israel. That is why, to them, giving away land in Israel is tantamount to giving away land in say, Mozambique.

While we would all like to see a democratic and free Palestine, the “land for peace” equation ultimately is a fallacy. It wrongly assumes that the onus is on Israel to give land away to acquire, buy or result in peace. It’s like saying to the schoolyard bully: I’ll give you a chocolate bar if you stop beating me up. Meanwhile, these bribes haven’t worked.

With this formula, Israel appears to be the sole factor in the way peace (or war) is shaped.

This formula wrongly presupposes that by not giving land, Israel is implicitly allowing (or preferring) war. Note the logical opposite of “land for peace” is “no land, war.” So let’s try this instead: Peace for land. As long as peace does not exist, land cannot be given away.

This would send the message to terrorists: They have caused the delay in getting this year’s slice of land.

True lovers of peace should want to see real progress. Palestinian children should be peaceable with their neighbours, and Arabs must accept that Israel has a competing – and legitimate - narrative. Nowhere are prominent Arabs encouraged to announce that Israel is not wholly to blame for the current situation.

Sadly, Israeli Apartheid Week isn’t about fostering understanding and goodwill, or about seeing all sides. Mr. Obama, on the other hand, has a unique opportunity in coming days to deliver another soaring speech on Israel – from Israel.

In it, he could in one fell swoop condemn Israeli Apartheid Week, this international hate fest, and all that it stands for. Though he won’t change the minds of the hardline left, he would signal to everyone else that demonizing Israel is unacceptable – something he’s never done before.

That is worth more than any photo-op.

Dave Gordon is a Toronto-based writer and host of podcast “Insights and Influence” on LandmarkReport.com.