Ky. voters are more comfortable with ‘Obamacare’ when you call it ‘kynect’

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In Kentucky, voters are more likely to be cool with “Obamacare” if you call it something else.

A new NBC-Marist poll found 57 percent of registered voters have an unfavorable view of the health care law when the shorthand moniker that aligns it with President Obama’s name is used.

Only 33 percent have favorable view of “Obamacare” in the Bluegrass State, where the president’s approval rating is about 30 percent.

But things changed when voters were asked about “kynect,” the state health exchange set up because of the law.

A plurality, or 29 percent, said they hold a favorable view of the exchange, while 22 percent view it unfavorably, 27 percent said they hadn’t heard of it and 21 percent said they weren’t sure.

“Call it something else, and the negatives drop,” Marist pollster Lee Miringoff said.

To conduct its poll, NBC-Marist asked half of Kentucky voters about “Obamacare,” and the other half about kynect.

Kentucky was the only state in the South to both expand Medicaid and set up its own exchange under the Affordable Care Act. Its implementation was a relative success compared to disastrous tech rollouts in other states.

Gov. Steve Beshear, a Democrat, told The Washington Times in January that his state rejected online bells and whistles and made a portal that is “direct and fairly simple to understand.” It also allows people to check out their plan options and potential subsidies before registering for enrollment.

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