Nearly 17,000 mothers signed up on Monday — a 431 percent increase from a typical Monday, the website said.
The site’s founder, Noel Biderman, said the uptick has everything to do with unmet expectations from the holiday.
“While Mother’s Day might not have the implicit romance factor of Valentine’s Day or an anniversary, it’s a holiday that compels women to reflect on their relationships,” he said in a press release. “They expect to be recognized for all their hard work throughout the year, whether it’s with a relaxing afternoon at the spa, or bringing some much needed romance to the bedroom. When expectations aren’t met, it can often be the last straw to trigger an affair.”
The day after New Year’s Day and Valentine’s Day also sends women flocking to the website, ABC News reported.
AshleyMadison.com calls itself “the most famous name in infidelity and married dating” and claims 26 million members in 35 countries.