- The Washington Times - Sunday, August 3, 2003


A new artificial bait named Gulp! soon will flood American tackle shops and already is in some Wal-Marts.

Gulp! was developed over a 20-year period in laboratory analysis and field testing, and Berkley, the Iowa company that has turned millions of American bass and trout anglers into fanatic users of its scent-laden Power Bait products, now hopes to do the same with Gulp!. Berkley believes its scientists have unlocked the mystery of attracting and catching more fish with Gulp!

“All other plastic baits are oil-based,” says John Prochnow, a chemical engineer at the research facility owned by Berkley, who adds that oil-based worms mask many of the very scents fish detect as food. “But with Gulp! we use only water-soluble natural ingredients and more of the scents and flavors we’ve found in our research that are favored by gamefish. These are included in the formula when we make Gulp! products.”

While the Gulp! worms that I’ve used successfully are said to be extremely durable and “last fish after fish,” I’ve found that two Potomac River largemouths per Gulp! worm were typical.

The drawback to the Gulp! worms is their tendency to dry out very quickly. Berkley’s Gulp! packaging warns about it quite openly and recommends ways to keep it from happening. However, as I used three different Gulp! baits simultaneously while testing the product, I found if I left enough line dangling at the end of the rod, the worms and their hooks stayed in the water and also stayed soft and pliable. If one of them dried out, all I needed to do was to let it soak for a few minutes and the Gulp! material reconstituted and turned soft again — and attracted the bass.

Anglers have 10 different Gulp! baits to pick from: a 5-inch Sinking Minnow, three sizes of Turtle Back worms, two sizes of Minnow Worms, two sizes of Minnow Grubs, a 6-inch Nightcrawler, and five different jarred baits: corn, maggot, nightcrawler, earthworm and grub.

Suggested retail prices for a pack of 12 2-inch grubs is $3.99; a pack of 10 nightcrawlers in the 6-inch size is $5.49.

To learn more about Gulp! baits and find out which retailer handles it, visit the Web at www.berkley-fishing.com or call 800/237-5539.

Gene Mueller

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