- The Washington Times - Sunday, May 18, 2003

David Bass was looking for a change in his work in the media when he signed on as managing director at Qorvis Communications LLC, a D.C. public relations firm.

“I hit a point where I was ready to try something different, and the setup and team in this public relations firm really appealed to me,” said Mr. Bass, 37.

He has spent the past six years as deputy publisher of the Weekly Standard, a conservative Washington magazine, overseeing daily operations, developing business and pushing policy agendas.

Some of the duties in his new job are the same as those in the old one, Mr. Bass noted after his first week on the job. “But one of the challenging things I saw right off the bat was the wider array of tasks a PR firm does compared to a publication,” he said.

Mr. Bass now serves customers such as grass-roots organizations, trade groups, corporations and financial institutions rather than the public, bringing a conservative slant when advocating such issues as tax cuts, health care and bankruptcy reform.

“I think my experience gives the customer a wider breadth of opinion on an important issue,” Mr. Bass said, adding that he will discuss and research any public issue for a client. “I love Washington public policy to the point that I get deeply involved in the most mundane topics,” he said.

In addition to lobbying Congress and grass-roots campaigns, Mr. Bass leads business development plans for the firm that specializes in investor relations, public affairs, marketing and media relations.

Michael Petruzzello, Qorvis managing partner, said Mr. Bass came to the firm at a perfect time.

“David’s insight into Republican politics is a real asset when Republicans have a majority voice and are pushing a more conservative agenda,” he said.

Mr. Petruzzello said he plans to put Mr. Bass on a majority of the firm’s policy projects until the 2004 campaign season. “It’s going to be a highly important time politically, and David’s media experience and familiarity in certain political circles will help us a long way.”

Before working at the Weekly Standard, Mr. Bass was the corporate business development director at the National Journal from 1993 to 1994, where he helped with marketing and made some editorial contributions. Mr. Bass also served as an international business development manager at The Washington Times from 1990 to 1993.

His main goal in the public relations field is to best serve the client, Mr. Bass added. “It’s a challenge because there are a lot more demands, but the scope of services you do keeps the job interesting.”

Mr. Bass lives in the District with his wife, Hope, and their 6-year-old daughter.

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