- The Washington Times - Thursday, May 22, 2003

WUSA-TV announced late yesterday it will introduce a newscast weeknights at 7, a time slot that is uncharted territory for local news in the D.C. area.

Ex-radio talk show host Derek McGinty will anchor the program, expected to debut in September.

The CBS affiliate is gambling the program will find an audience in a time slot traditionally reserved for network news and syndicated game shows. Management said the half-hour program will appeal to commuters who arrive home too late to see the local evening news and go to bed too early to watch the late news.

“The launch of this program addresses the lifestyle changes of viewers of our region,” Ardyth R. Diercks, WUSA’s president and general manager, said in a statement.

As much as half of a network affiliate’s profit margins — the percentage of total revenue retained as profit — come from local newscasts, which air during the time of day when affiliates are allowed to sell their own air time.

Copyright © 2018 The Washington Times, LLC. Click here for reprint permission.

The Washington Times Comment Policy

The Washington Times is switching its third-party commenting system from Disqus to Spot.IM. You will need to either create an account with Spot.im or if you wish to use your Disqus account look under the Conversation for the link "Have a Disqus Account?". Please read our Comment Policy before commenting.

 

Click to Read More and View Comments

Click to Hide