Thursday, April 22, 2004

The 1998 merger of Daimler with Chrysler is bearing fruit with the 300 sedan of 2005. Mercedes-Benz quality and Chrysler innovation are obvious throughout.

Mike Perugi, brand manger for Chrysler premium vehicles, said the 300 is the first to be built from concept since the merger. He explained how Daimler doggedly demanded the precision of fit and function of every part before advancing to the next stage. That formula, along with Chrysler’s design, results in a high-quality automobile.

Chrysler has been on a roll with numerous all-new products, but this is the first large sedan with rear-wheel drive. It has a powerful engine, handles like a dream, is very quiet and it is stylish.

The massive strength of the grille suggests two things: power and performance. Instead of the cab-forward look of Chrysler cars of old, the 300 sedans have longer hoods. The lines flow toward a big rear end that provides plenty of trunk storage space and includes the added thoughtfulness of a net to keep shopping bags near the trunk opening.

There are four models: the 300 with a 190-horsepower V-6 engine costing $23,595; the 300 Touring and 300 Limited, each with a 250-horsepower V-6 starting at $27,395; and the 300C with a 340-horsepower V-8 HEMI engine costing $32,995. Prices include destination charges and, as the price increases, more content is included.

I drove the other cars but enjoyed the 300C the most for two reasons: It’s loaded with comforts and has a HEMI engine. Basically, the engine is smooth and quiet, but step on the accelerator and the roar is as thrilling as the acceleration.

Handling is another area where the 300 shines, partially because of the rear-wheel drive. Formerly, rear-wheel-drive cars slipped in the snow, but with Electronic Stability Program and All-Speed Traction Control, slipping is not a problem. (All-wheel drive is available.) What I experienced was a car that handled with precision and provided exceptional comfort, a quiet ride and excellent maneuverability. The interior noise level is very low; no air-rush or tire noise. The entire ambiance of this five-passenger sedan is luxurious and inviting.

After my examination of the fit and finish, I concluded the 300C is equal to the very best of the high-end luxury cars. I took notice of all the conveniences such as two-way auto up-and-down front windows, power

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seats, tilt and telescoping steering wheel, and easy-to-read analog instruments. Other features, expected in a Mercedes-Benz sedan, are also on the 300C.

The sound system is upscale and includes SIRIUS Satellite Radio with more than 100 stations, plus a voice-dialing telephone on a sophisticated communications system. Available is a navigational system that can be personalized. About the only thing overlooked was the odometer’s position: It needed to be shaded from the sun. But the compass right below the speedometer indicated clearly that I was going the wrong direction from my intended route when I made a left turn instead of a right.

I drove the 300C several hundred miles over various types of roads, up and down hills, in and out of traffic, on rural roads as well as highways, putting various demands on its performance.

Then, questions came to mind. What has Daimler done? It doggedly insisted on building quality and got it. But now what? Would I buy the more expensive Mercedes-Benz or a Chrysler 300C? My answer favored the Chrysler, not the Benz. Then another thought came to mind: Is this the beginning of the tail wagging the dog?

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