Coming to a computer, newspaper or book near you: an entirely new way of laying out — formatting — words on a screen or page.
The idea, known as Friendly Type, or FT, comes courtesy of David and Andrew Knight, a New England-based father-son team who set out three years ago to find a better method for readers to absorb text.
Calling their company the Cambridge Reading Project, they created software that could format text far differently from traditional methods. Instead of the familiar way of arranging sentences in long lines across a page, their approach has shorter lines laid out in vertical columns and clusters or small groups of words that belong together.
The result is what you are reading now.