- The Washington Times - Tuesday, October 17, 2006

Want to know what people are looking at online? Here’s the word from comScore Media Metrix:

comScore Media Metrix today released its monthly analysis of U.S. consumer activity at top online properties and categories for September. American consumers were particularly in tune to television, sports, and news Web sites in September as the Fall TV season premiered, football season kicked off, Suri Cruise was introduced to the world, and September 11th was remembered.

Ironically, just prior to the landmark legislation passed by Congress in early October to stem gambling over the Internet, Online Gambling was the top gaining category in September, posting a 17-percent gain versus August. Leading the category was embattled PartyGaming with 10.9 million U.S. visitors, a 75-percent increase, followed by SportingBet PLC, the second-biggest gaining Web property during the month with 5.4 million U.S. visitors (up 194 percent).

“Congress’ move to outlaw online gambling comes at the prime time for football season, as people around the country are placing bets on their favorite teams,” said Jack Flanagan, executive vice president of comScore Media Metrix. “As speculation continues about the future of these online gambling sites, fans will very likely continue to turn to fantasy games on traditional sports Web sites, which also saw big increases last month.”

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