- The Washington Times - Tuesday, October 3, 2006

Forget Facebook and social networking. For a real example of networking, check out www.plaxo.com, the place where you enter your contact list and keep current on what everyone is doing and where they’re located.

Plaxo, creator of the smart address book, announced today that the company has achieved the major milestone of 15 million members. Growth for the Plaxo network continues to accelerate - ramping from 10 to 15 million members in only six months - less than half the time it took the company to grow from 5 to 10 million. Plaxo provides its members a “smart address book” - a self-updating address book and calendar that can be used virtually anywhere. Plaxo members can securely access always-up-to-date information about their friends and colleagues from a growing list of tools and services, such as the web, mobile phones, Outlook, Mac OS X address book, AIM, and Yahoo.

“Plaxo continues to ride an exponential growth curve, driven by happy users, word-of-mouth, and partnerships. It’s great to see the compounding impact of the ‘network effect,’ as the value of the service for any one member increases as more of their friends, family, and colleagues join the service,” said John McCrea, Vice President, Marketing, Plaxo. “We owe the Plaxo community a debt of gratitude for achieving this milestone, and look forward to continued growth in the future.”

I’m bullish on Plaxo, whose integration with Microsoft Outlook compliments the FranklinCovey PlanPlus for Outlook integration I reviewed this morning in the “On Computers” column.

In fact, the one-two punch of PlanPlus and Plaxo could, just could, convert me to being an Outlook devotee once again.

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