- The Washington Times - Tuesday, September 19, 2006

That was their headline, not mine, but the folks at ONDCP are looking forward, it seems:

Today, the White House Office of National Drug Control Policy (ONDCP) became the first U.S. government Cabinet agency to use YouTube, one of the fastest-growing Web sites on the Internet, to provide video content to Internet users worldwide. Beginning today, ONDCP will start posting videos of award-winning anti-drug advertising, national drug policy announcements, and other exclusive content on YouTube.com. This ground-breaking effort will enable ONDCP to reach more Americans online and illustrates how public institutions can adapt to meet the rapidly changing nature of today’s communications field.

YouTube is a free video hosting Web site that allows users to upload, view, and share video clips. YouTube currently makes available more than 70 million videos a day to users of their Web site and also allows users to “embed” these video clips on personal blogs and Web sites. The use of this video sharing technology will allow ONDCP to expand its ability to share accurate drug information and help more Americans understand how their government is working with communities to combat the misery, addiction, and violence caused by illegal drugs.

Interesting idea, to say the least. Wonder who else will latch onto it?

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