- The Washington Times - Monday, October 29, 2007

Much has changed since Gifford’s Ice Cream & Candy Co. opened its first shop in Bethesda in 1938.

For instance, pints of the ice cream are now available at Whole Foods and Harris Teeter grocery stores.

But the company still sells ice cream cones in its six original flavors.

Pamela Kahn has some new treats in store for Washingtonians as vice president of marketing for the Silver Spring confectionary.

Ms. Kahn, who joined Gifford’s in May, is part of the company’s plan to expand its business throughout the D.C. area.

“I am involved in every aspect. I get to do everything,” said Ms. Kahn. “Before, my other jobs were all corporate. I get my fingers into everything at Gifford’s.”

Ms. Kahn was field marketing manager for Balducci’s Food Lover’s Market, where she established a successful gift basket program, and for Whole Foods Market, where she helped increase sales and customer counts.

“I’ve been very fortunate over my career being at wonderful places,” Ms. Kahn said.

“The opportunity at Gifford’s seemed great. It was an opportunity to grow with more responsibilities. They’ve got a great product. It’s a Washington tradition,” she said.

For her new employer, Ms. Kahn has helped increase brand awareness by targeting schools and grocery stores.

Gifford’s will be offering free samples at 21 Whole Foods stores in the Washington area during weekends in January. Shoppers will be able to sample flavors that haven’t been introduced to the general public.

Although Ms. Kahn has an office at the company’s main plant in Silver Spring, she is also visible at Gifford’s four ice-cream stores, at grocery stores and at charity events. When she isn’t devising ways to attract more customers, she oversees development of the company’s Web site, directs in-store marketing and tracks the budget.

“Pam understands our focus of expansion and how things get done. She brings a lot to the table in terms of understanding how everything works,” said Neal Lieberman, president and chief executive officer of Gifford’s.

“We’ve certainly expanded since Pam has been here,” he said.

Ms. Kahn graduated from the University of Connecticut in 1977 with a bachelor’s degree in business. She received a master’s degree in business administration from George Washington University in 1979.

She lives in the District with her two children, Alyssa and Jake.

Bethany Sackett

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