- The Washington Times - Friday, March 7, 2008


In 1954, Congressional Oldsmobile opened for business on South Washington Street in Rockville. The company, now named Congressional Motors, was purchased by Neil Whalen in 1962 and has been a Rockville landmark ever since. The business moved to their present location, 801 Rockville Pike, in 1980. In March of 1988, they acquired Volkswagen and Mazda franchises and consolidated the three brands until 2002, when the Oldsmobile brand ceased operations. Congressional Motors now concentrates its efforts on representing VW and Mazda.

From Mr. Whalen’s 1962 purchase to the present, Congressional Motors has been family owned and operated. In 2004, Sue Whalen Seboda, Neil Whalen’s daughter, became the Dealer Principal and President. She has focused on growing the business through thoughtful, professional and exceptional customer service and creating an outstanding environment for the employees to work.

To that end, Ms. Seboda recently launched the Congressional Motors’ Certified Female Friendly private label Web site. The site provides a host of features to assist women through the automobile purchasing process including the often time-consuming or unpleasant credit and financing process. In response to this, the site incorporates a narrated credit application and online pre-approval process, allowing women the opportunity to get pre-approved for a loan before visiting the dealership, ultimately saving them valuable time.

“With the ever-increasing importance of reaching and communicating effectively with women online, our certified female friendly sites are the perfect resource for us to establish credibility, increase communication, develop loyalty and support women throughout the entire car buying experience,” says Sue Seboda.

The site allows dynamic interaction between female consumers with questions or concerns and a representative from the dealership. In today’s busy world women are looking for timely responses, and this exchange of dialog allows instant results for women and an opportunity for the dealership to form a relationship based on honesty, respect and a sharing of expertise.

The new Web page can easily be accessed by clicking the Certified Female Friendly icon on the existing Congressional Motors Web site at: www.congressional motors.com.

The female friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience. “Since launching the program, we have seen an increased number of satisfied female consumers and we understand the power and influence those customers have over our future business,” says Ms. Seboda.

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