HARTFORD, CONN. (AP) - Comcast Corp. said Wednesday it has struck a seven-year deal with concert promoter Live Nation Inc. for the naming rights to the New England Dodge Music Center in Hartford.
Beginning with this summer’s concert season, the venue will be called Comcast Theatre.
Philadelphia-based Comcast did not disclose financial details of the agreement.
The amphitheater, still owned and operated by Beverly Hills, Calif.-based Live Nation, holds 25,000 people and plays host to about 20 concerts a year.
Comcast shares rose 52 cents, or 3.8 percent, to $14.38 in trading Wednesday, while Live Nation’s stock rose 18 cents, or 6.2 percent, to $3.08.
Please read our comment policy before commenting.