- The Washington Times - Saturday, September 19, 2009

The resistance to change the name of the Redskins eventually will pass.

Someone in the organization will recognize a marketing opportunity and rename the team the Deadskins, an apt moniker.

That will double the kinds of memorabilia that can be pushed out the door.

That also will double everyone’s fun of seeing yet another balding, pasty fat guy wearing the jersey of his favorite football player.

This is not about what happens, if anything, before the Supreme Court, although a persistent group of Native American activists is hoping its 17-year pursuit will be entertained by that august body.

There is an inevitability to the Redskins going the way of the Crackers, the one-time nickname of an Atlanta minor league baseball team.

Not that anyone took offense to the Crackers.

That was a different time, long before anyone thought that taking offense could be a full-time occupation.

America since has become the land of grievances, real or imagined, the distinction unimportant.

You are obligated to be ultra-sensitive, especially if the subject is race, as race is distilled down in the fantasies dispensed in many of our nation’s newspapers.

To those who equate the nickname with the franchise’s tradition, no change in name would undermine the tradition.

Sammy Baugh and John Riggins would not be purged from the team’s media guide.

Nicknames are sometimes funny, if you consider the Jazz of Utah and the Lakers of Los Angeles. Those nicknames are derivatives of their birthplaces, the Jazz in New Orleans and the Lakers in Minneapolis.

Dan Snyder’s minions insist the nickname is intended as an honor. That cuts against those who insist it is a pejorative. The debate has become tedious, tiresome, not unlike deciding between paper or plastic at the grocery store.

Snyder probably would not take well to the nickname suggestions of Ward Churchill, the faux Native American who might feel inclined to call the team the Little Eichmanns.

You have to admit that “hail to the Little Eichmanns” just does not have the same ring to it as “hail to the Redskins.”

Yet the Redskins are destined to end the way so many others before them have ended.

All kinds of universities have succumbed to those who take offense.

Stanford replaced the Indians with a Cardinal and a Tree, a politically fashionable mascot.

The neutral Skins could embrace the deer, the urban wonder that overruns the city’s parks and is the bane of automobile insurance companies.

At least a deer would beat the obligatory camera shots of the long-time fan in a headdress, the man as ubiquitous as the hogs in dresses.

There is a name-change precedent in these parts.

Abe Pollin dropped the Bullets in the interest of saving lives.

His was a questionable proposition, but whatever.

The team and city survived the change, as did the Bullets on those occasions the Wizards break out their throwback uniforms.

And so a city would survive a pigment-free team.

It might even change the 8-8 propensity of the team, a greater challenge than a nickname.

It also might allow the populace to dwell on more important topics, such as imploring the community leaders of Scaggsville, Md., to change the town’s woman-impugning name.

There is so much work ahead, so many more nicknames to deconstruct, the aggrieved ever at work.

At least one team eventually will be in need of a new nickname.

The Lawmakers? Nah. The Lobbyists? Nah.

Snyder could turn a name change into another marketing bonanza, which is his specialty besides signing high-priced free agents.

Give Snyder this. He is impervious to public opinion.

He has been encouraged to change the nickname since purchasing the team in 1999. He apparently just needs more time to wrap his businessman’s head around the notion.

But he is destined to relent one of these years.

They all do in these grievance-riddled times.

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