- Associated Press - Friday, August 13, 2010

THE DEAL: IBM Corp. is buying the marketing services company Unica Corp. for $480 million in cash.

WHAT IBM GETS: More tools to meet its customers’ growing demand for targeted advertising.

WHAT UNICA DOES: The company offers software that automates the process of predicting customer preferences, designing advertising campaigns based on that information and measuring how effective they are.


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