- The Washington Times - Friday, February 26, 2010


IRVINE, Calif. | Kia Motors America’s resident halo car, the 2010 Soul urban passenger vehicle, continues to get accolades, having now been named to the “2010 Top Cars for Families” list by online parenting site MotherProof.com as “Best Overall Value.”

It has also been awarded two “Top Safety Picks” by the Insurance Institute for Highway Safety (IIHS), been named one of the “Most Exciting Cars of 2010” by Time.com, one of “10 Great and Safe Rides for Teens” by AutoWeek magazine and most recently the “Best Hatchback of 2010” by online automotive authority Cars.com and been visited by more than 10 million car buyers each month. MotherProof.com selected the Soul for its appealing nature, functionality and overall value.

“Shopping for a family vehicle does not mean sacrificing style, affordability or fun and Soul lets parents maintain their individuality while keeping the family safe and stylish with a slew of personalization options and standard safety features,” said Michael Sprague, vice president, marketing of Kia Motors America (KMA).

“As the kick-off to Kia’s largest brand transformation to date, which most recently included the 2011 Sorento crossover, Soul’s wide-ranging appeal continues to receive consumer and media acclaim and bring more and more buyers to Kia showrooms.”

The MotherProof.com awards showcase cars, SUVs and minivans that “mom reviewers” consider to be top vehicles for families in a number of segments, including minivan, three-row SUV or crossover, two-row SUV or crossover, wagon, sedan, fun, overall value, hybrid and best LATCH connectors. Winners are then chosen based on family friendly criteria set forth by the reviewers, including ease of entrance and exit for all passengers, LATCH connector usability and easy seatbelt usage, among other features.

Soul offers an immense amount of style and value on top of an extensive list of standard safety features sure to appeal to all families, including front seat active headrests, dual front advanced airbags, front seat-mounted and full-length side-curtain airbags, an Antilock Brake System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS) and a Tire Pressure Monitoring System (TPMS). Front and rear crumple zones, side-impact door beams, an impact-absorbing steering column and Lower Anchors and Tethers for Children (LATCH) system also come standard.

Available in four trims, Soul, Soul+, Soul! and Soul sport, Kia Motors’ affordable halo vehicle offers an attractive starting price below $14,0001. Four special edition Souls, based on the Soul+ trim, also are being released throughout the year, including Denim Soul, Ignition Soul and most recently Shadow Dragon Soul. Offering consumers even more ways to customize the Soul, each special edition comes with its own unique exterior color and packaging.

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