- - Thursday, August 4, 2011

The Kia Sorento has been the brand’s best-selling vehicle every month since arriving in January 2010, and with the addition of several enhancements the popular crossover now has one of the highest residual value ratings for the 2012 model year in the compact CUV segment from ALG, the industry benchmark for residual values and a leading provider of data and consulting services to the automotive industry. The rating of 58-percent of original manufacturer’s suggested retail price (MSRP) for 36 months2 of ownership is a full 10 points higher than the 2011 model year residual value and can be attributed to the Sorento’s class-leading horsepower3 and fuel economy4 with the newly available 2.4-liter engine featuring Gasoline Direct Injection (GDI). In addition, consumer demand for Sorento has outpaced expectations, and this momentum reflects the significant residual value increase for the 2012 Sorento.

As one of the seven new products launched under Kia’s design-led transformation, the Sorento has achieved a number of historic firsts for Kia, including being the first vehicle built at Kia Motors Manufacturing Georgia (KMMG) in West Point, Georgia and becoming the company’s first vehicle to surpass 100,000 units in a single year.

“With gas prices above $4 per gallon in many parts of the country, fuel economy has become an even more important element in consumers’ decision-making process when considering a new car, and the Kia Sorento’s all-new GDI engine delivers increased horsepower, lower emissions and outstanding fuel efficiency by achieving up to 32 miles per gallon on the highway,” said Tom Loveless, vice president, sales, Kia Motors America (KMA). “Kia’s value proposition has never been stronger, and with Sorento’s high residual value rating by ALG, buyers can benefit from higher resale values and excellent leasing options.”

Production of the 2012 Kia Sorento recently began at KMMG and the updated CUV now offers class-leading power (191 hp) and fuel economy along with cutting-edge technologies, including an available gasoline direct injection (GDI) engine and Kia’s new UVO powered by Microsoft5 hands-free infotainment and communications system based on the Windows Embedded Automotive platform. Also new for the 2012 model year are power-folding mirrors, memory seat/power passenger seat, ventilated driver’s seat and heated and wood trim steering wheel.

“The new generation 2011 Kia Sorento was launched early in 2010 with the right balance of low pricing and generous content, said Eric Lyman, director, Residual Value Solutions for ALG. “Based on ALG residual value forecasts and information from our transaction database, demand has clearly outpaced initial expectations for the Sorento. While overall incentive spending and fleet sales are down, retail sales have shown significant growth spurred on by robust consumer demand. As a result, ALG has reflected this positive momentum in its residual forecast for the 2012 Kia Sorento.”

Pricing for the dynamic 2012 CUV begins at $21,2506 for the base trim, offering such standard convenience features as air conditioning, power windows, door locks and mirrors, SiriusXM Satellite Radio capability with three months complimentary service7, Bluetooth8 wireless technology and MP3 connectivity.

The Sorento combines Kia’s distinctive design language with a comprehensive list of standard safety, convenience and technology features and was named a 2010 “Top Safety Pick” by the Insurance Institute for Highway Safety (IIHS).

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