- Associated Press - Monday, September 12, 2011

DETROIT (AP) - Jennifer Lopez is promoting Fiat cars in a new commercial and music video.

The 30-second commercial, set to air during Monday Night Football, features Lopez driving a Fiat 500 Cabrio convertible. At the end, two muscular men pull her out through the open top and she dances in the street.

The Cabrio also appears in the video for Lopez’s new single, “Papi.”

Olivier Francois, marketing chief for Fiat and Chrysler, says Lopez is passionate and determined to stand out. He didn’t say how much Fiat is paying her. It’s a second high-profile ad for the Fiat-Chrysler alliance, which featured rapper Eminem in an acclaimed Super Bowl ad.

The Cabrio went on sale in the U.S. earlier this summer. Sales have been sluggish, partly due to delays in opening dealerships.

Copyright © 2018 The Washington Times, LLC.

The Washington Times Comment Policy

The Washington Times is switching its third-party commenting system from Disqus to Spot.IM. You will need to either create an account with Spot.im or if you wish to use your Disqus account look under the Conversation for the link "Have a Disqus Account?". Please read our Comment Policy before commenting.


Click to Read More and View Comments

Click to Hide