- Associated Press - Tuesday, September 13, 2011

DENVER (AP) - Denver-based Digital Folio Inc. on Tuesday formally launched a service that lets retailers undercut each other to woo online shoppers.

Digital Folio has been offering a beta version of the service, which runs through an add-on to the Internet Explorer or Firefox Web browsers. When shoppers download it, a column appears in their browser where they can keep track of products they want to buy.

Shoppers search in their browsers for electronics or appliances, and drag them to their “portfolios.” Digital Folio will present prices from Amazon, Best Buy, Sears, Target and Walmart, and lets the retailers quickly lower their prices if it turns out a competitor is cheaper.

Digital Folio earns commission on sales. It says more retailers will be added later.


Copyright © 2018 The Washington Times, LLC.

The Washington Times Comment Policy

The Washington Times welcomes your comments on Spot.im, our third-party provider. Please read our Comment Policy before commenting.

 

Click to Read More and View Comments

Click to Hide