- Associated Press - Tuesday, December 18, 2012

NEW YORK (AP) - Nielsen is buying Arbitron for about $1.26 billion.

The radio audience ratings company will give Nielsen a clearer picture of unmeasured areas of media consumption like streaming audio.

Nielsen Holdings N.V. provides global data about what people watch and buy. The company said Tuesday that it will pay $48 per share, which is a 26 percent premium to Arbitron’s Monday closing price of $38.04.

Arbitron Inc., based in Columbia, Md., currently has about 26.2 million outstanding shares, according to FactSet.

The acquisition is expected to add about 13 cents per share to Nielsen’s adjusted earnings a year after closing and about 19 cents per share to adjusted earnings two years after closing.

The boards of both companies have approved the deal.

Nielsen has headquarters in the Netherlands and New York.

Copyright © 2018 The Washington Times, LLC.

The Washington Times Comment Policy

The Washington Times is switching its third-party commenting system from Disqus to Spot.IM. You will need to either create an account with Spot.im or if you wish to use your Disqus account look under the Conversation for the link "Have a Disqus Account?". Please read our Comment Policy before commenting.

 

Click to Read More

Click to Hide