- Associated Press - Tuesday, January 10, 2012

RIO DE JANEIRO (AP) - Rio de Janeiro’s winter fashion week has kicked off on a sober note with a utilitarian collection in industrial-strength denims from Alexandre Herchcovitch.

For his second line, the cheaper and more youth-focused Herchcovitch label, the designer looked to the proto-hipsters of 1980s-era New York in his show Tuesday.

Models were sent out in shirtdresses and bustier catsuits in bleach-splattered raw denim. Cropped leather jackets and vests topped off the outfits. They were accessorized with ‘80-style sunglasses and wedges with translucent plastic heels.

Herchcovitch is among Brazil’s best-known designers and shows his premium label in New York.

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