- - Thursday, June 21, 2012

Subaru of America has announced the launch of its social guidebook, “Subaru Guide to Everything.” The “Subaru Guide to Everything” will serve as a place where owners can share their favorite sites and activities with the world. Owners and Subaru fans can add and browse their favorite hikes, campgrounds, dog parks, sites, bike trails and restaurants.

Subaru owners are adventurers. So we are asking them to help write the greatest social guidebook ever written,” said Subaru of America Chief Marketing Officer, Dean Evans.

Subaru, the manufacturer of popular all-wheel drive vehicles, has partnered with Lonely Planet to produce a pre-populated guide with 250 Subaru-exclusive reviews. Subaru owners and fans can learn of new adventures and share their own personal stories and reviews with a worldwide social community. The Guide will be updated in real time as owners add their experiential contributions. The campaign is being produced for Subaru by Carmichael Lynch, creative agency of record for the automaker.

“The Subaru Guide to Everything gives owners a way to participate and engage with the brand. By leveraging our enthusiastic Facebook community, the Guide enables sharing with other like-minded individuals as well,” said Alan Bethke, director of marketing communications for Subaru of America. “This is not a guidebook for the glove box; it is a highly-mobile, social resource for the adventurer on-the-go.”

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