- - Monday, October 22, 2012

“American Idol” is no longer the most expensive show for advertisers.

NBC’s “Sunday Night Football” has far surpassed Fox’s singing competition in terms of ad rates, according to a survey in Advertising Age.

The two shows were effectively tied in last year’s report — with less than $10,000 separating them — but for the 2012-13 season, “SNF,” on average, reportedly commands about $205,000 more per 30-second spot.

The average cost to advertisers for the current football season is $545,142, up from $512,367, Ad Age reported. Meanwhile, the Wednesday edition of “Idol” — the performance episode — fell from $502,900 last season to $340,825. Thursday’s results show fell from $468,100 last season to $296,002, coming in at No. 5 on the Ad Age rankings.

While “SNF” has continued its ratings dominance — last week, the broadcast pulled in 17.7 million viewers — “Idol” has seen its ratings drop off as the singing competition show ages and the judges’ panel undergoes shake-ups.

Meanwhile, two comedies — ABC’s Emmy-winning “Modern Family” ($330,908) and Fox’s “New Girl,” now in its second season ($320,940) — come in at the No. 3 and 4 spots, respectively, while the rest of the top 10 also is filled out by comedies, including “The Simpsons” and “Family Guy” from Fox, and “The Big Bang Theory,” “2 Broke Girls” and “Two and a Half Men,” from CBS.

Louis C.K. to host ‘Saturday Night Live’ Nov. 3

Louis C.K. won’t be returning to FX until 2014, but fans of the comedian will get to see him on television much sooner.

C.K. will host “Saturday Night Live” on Nov. 3, with musical guest fun., NBC announced Saturday.

FX recently announced the comedian, who won an Emmy for writing on “Louie” this year, requested and received an extended hiatus between the third and fourth seasons of the show.

“SNL” airs at 11:30 p.m. Saturdays on NBC.

Compiled from Web and wire reports

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