- Associated Press - Monday, October 29, 2012

SHOREVIEW, Minn. — The word “homosexual” was rarely uttered in public when Louise Pardee was growing up, but now the 81-year-old is dialing up fellow Minnesota senior citizens trying to convince them that gay relationships are nothing to fear.

“Often I find myself saying, ‘I know this isn’t an easy thing to talk about’,” Mrs. Pardee said, between calls at a phone bank in suburban St. Paul set up to fight a proposed constitutional ban on gay marriage.

Minnesota is one of four states, including Maryland, with gay marriage on the November ballot, and gay rights supporters hope this is the year they finally get a win after defeats in 32 previous state votes on the definition of marriage. They are encouraged by national polls showing increasing acceptance of same-sex marriage by younger generations.

But the outcome may depend on winning over some senior citizens, who vote in high numbers and have been a key factor in the decisions in the other states, including socially liberal ones like California. Recent polls have showed a tight race on Minnesota’s gay marriage question.

Reaching seniors is a priority for campaigns on both sides of the issue, as they employ elaborate voter outreach operations to both motivate their natural supporters and reach demographic groups that might be persuadable. In Minnesota, people older than 65 represent 13 percent of the population, about average compared with other states, and reliably post the best voter turnout percentages of any age group.

Gay rights organizations have recruited dozens of senior volunteers and given them lists of names culled from voter registration lists. The callers are trained, including by going through role-playing exercises to help them talk to older voters about a concept that was largely unthinkable for most of their lives.

The conversations can be awkward, said Mrs. Pardee, but not impossible.

“People think it sounds hard to convince seniors on this subject, because we grew up with the taboos. But we’re a group that’s more open to arguments about fairness and justice,” said Mrs. Pardee, a widow and grandmother who once worked in public relations.

Minnesotans United for All Families, the lead group fighting the amendment, also has phone banks micro-targeting other demographic slices: blacks calling blacks, Hispanics calling Hispanics and so forth. Campaign spokeswoman Kate Brickman said the group has reached at least 500,000 people through phone banks and other outreach efforts.

Minnesota for Marriage, the chief group seeking to ban gay marriage, is not tailoring its phone bank efforts to deliver a specialized message to specific demographic groups. The state campaign, said Frank Schubert, the political strategist who is leading this year’s campaigns against gay marriage in Minnesota, Maine, Maryland and Washington state, emphasizes the idea that making gay marriage socially acceptable would make it easier for young people to embrace a gay lifestyle.

The group, which is receiving substantial funding from Catholic organizations, is using alliances with thousands of churches and religious groups to help them reach older voters, in addition to other churchgoers. Senior citizens attend church in higher numbers than younger age groups.

“The beauty of our campaign is it’s a universal message, that children need a mother and a father and that they best thrive in a home where both those parents are there and loving them,” said Winnie Okafor, outreach coordinator for Minnesota for Marriage.

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