- Associated Press - Tuesday, September 11, 2012

NEW YORK (AP) - What a difference a year makes for MTV’s “Video Music Awards” _ and not in a good way.

MTV’s annual big event was seen by 6.1 million viewers last week. Nielsen, a company that measures media consumption, says that’s less than half of the 12.4 million who watched in 2011. That was believed to be MTV’s most-watched program ever.

The awards show started about an hour earlier than it usually does to avoid conflicting with President Barack Obama’s speech at the Democratic National Convention.

The TV viewership may have been down, but MTV says it was a big event on social media.

Copyright © 2018 The Washington Times, LLC.

The Washington Times Comment Policy

The Washington Times is switching its third-party commenting system from Disqus to Spot.IM. You will need to either create an account with Spot.im or if you wish to use your Disqus account look under the Conversation for the link "Have a Disqus Account?". Please read our Comment Policy before commenting.

 

Click to Read More

Click to Hide