- The Washington Times - Friday, January 25, 2013

Mickey Mouse goes Big Brother? Disney CEO Robert Iger is defending a new plan to monitor theme park visitors with “MagicBands” — bracelets containing tracking technology.

Rep. Ed Markey, Massachusetts Democrat, asked Mr. Iger on Thursday to revisit the new “MyMagic+” park management program, expressing concern in a letter about the “harmful impact on our children,” according to a report in The Hill.

Mr. Iger says the bracelets are optional and also serve as a credit card, park ticket and room key. But privacy advocates worry the bracelets allow Disney to track the location of visitors, what rides they ride and what foods they buy.


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“Although kids should have the chance to meet Mickey Mouse, this memorable meeting should not be manipulated through surreptitious use of a child’s personal information,” Mr. Markey wrote.

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