- Associated Press - Monday, January 7, 2013

LAS VEGAS (AP) - Sony CEO Kazuo Hirai suffered an embarrassing moment on a giant technology stage Monday night, introducing the world’s first “ultra-HD” TV using organic light-emitting diodes (OLED), only to see the screen go blank as the computer running it had an error.

Hirai stopped mid-speech during his presentation as the screen went blank.

“This revolutionary TV combines the world’s largest OLED display with dazzling 4K resolution, including this beautiful … interface screen,” he said, turning to see the screen show a computer error as chuckles rippled through the crowd.

Hirai carried on with his presentation, at one point looking back at the 56-inch display only to see the error continue.

“Excellent,” he said.

A Sony staffer rolled the TV away as he continued.

Hirai said the set is a prototype and didn’t announce price or availability. Later, he appeared to be good-natured in a reception for journalists.

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