- The Washington Times - Tuesday, July 16, 2013

You love to watch them. Now you can smell them.

“Here Comes Honey Boo Boo,” a TLC reality show about a rambunctious, pint-sized beauty queen and her colorful Georgia family, is launching scratch ‘n’ sniff viewing cards for the most dedicated of fans.

With the help of the card, audience members will be able to scratch and smell when prompted during the second-season premiere, which airs Wednesday at 9 p.m. EET, Yahoo Finance reported.

According to the TLC website, there’s also a chance to win $5,000 if you can “match the smell to its numbers.”

“We wanted to bring a new sensory dimension for premiere night that was more than sitting back and watching,” said Howard Lee, TLC executive vice president of production. “We could not think of a stronger series that always brings up fun odors that is a part of our fascination with the family. This also makes it far more interactive.”

A group at Yahoo attempted a sneak sniff test of the cards but had a hard time detecting the smells.

“Number one … might be baby powder,” Rebecca Stropoli wrote. “Number three might be a sugary snack. The rest of the smells are ambiguous enough that we have to wonder: Are the odors supposed to be this hard to identify, or did we get a bum card?”

About 10 million “Watch ‘N’ Sniff” cards have been distributed through inserts in People and Us magazines, as well as some Time Warner Cable outlets, Yahoo said.



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