- The Washington Times - Monday, March 25, 2013

A professor in Norway has proposed that airlines start charging passengers by the weight they carry — on their bodies.

Bharat P. Bhatta of the Sogn og Fjordane University College in Norway said a pay-what-you-weigh airline pricing scheme “is a universally accepted principle, not only in transportation, but also in other services.”

“As weight and space are far more important in aviation than other modes of transport, airlines should take this into account when pricing their tickets,” he told The Daily Mail.

Ian Yeoman, editor of the Journal of Revenue and Pricing Management, agrees with Mr. Bhatta’s proposal, telling The Mail that “every extra kilogram means more expensive jet fuel must be burned, which leads to CO2 emissions and financial cost.”

“As the airline industry is fraught with financial difficulties, marginally profitable and has seen exponential growth in the last decade, maybe they should be looking to introduce scales at the check-in,” Mr. Yeoman added.

Mr. Bhatta told The Mail that the fare could be generated with a fixed rate for kilograms per passenger “so that a person weighing 60 kg pays half the airfare of a 120 kg person.”



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