The cosmetics and beauty company L’Oreal was left “gobsmacked” after Adele reportedly walked away from a roughly $19 million (12 million pounds sterling) contract to be the makeup giant’s new face.
The 25-year-old Oscar-winning singer was slated to brush aside Cheryl Cole by signing a four-year advertising contract, equaling $4,800,300 a year. She backed out of the deal after months of negotiations, the United Kingdom’s Mirror reported.
“L’Oreal was in negotiations for the deal with Adele and it looked to be happening — but she just changed her mind on it,” a L’Oreal source told the Mirror. “L’Oreal is gobsmacked that she turned down such a huge amount.”
The “Someone Like You” singer said in 2011 that she feared “selling out.”
“I don’t want my name anywhere near another brand. I don’t wanna be tainted or haunted. I think it’s shameful when you sell out,” she said.