- Associated Press - Wednesday, April 30, 2014

HOWELL, Mich. (AP) - An electronic billboard near a school bus garage is expected to bring in $690,000 over 20 years for a Michigan school district, officials said.

Howell Public Schools’ Board of Education this week unanimously approved a long-term lease agreement allowing CBS Outdoor to use school property for the billboard along M-59.

The billboard about 45 miles northwest of Detroit is expected to carry eight rotating messages at a time, the Livingston County Daily Press & Argus of Howell reported (https://bit.ly/1fs6nam ), and the school district will use one for its own messages.

“For one week a month, we’d get one of the eight flips,” said Rick Terres, associate superintendent of business.

The billboard, which school officials said is consistent with the property’s zoning, is expected to be 10 feet by 36 feet. The planned site is behind Howell High School’s campus.

Sign companies approached the district about a digital billboard about a year ago, and CBS Outdoor offered the best quote on a 20-year lease, Terres said in a memo to school officials. Several other billboards already are in place along the stretch of roadway.


Information from: Livingston County Daily Press & Argus, https://www.livingstondaily.com



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