The ALS Association announced Tuesday that more than $88 million has been raised in the past month for research on Lou Gehrig’s disease, thanks in large part to the Ice Bucket Challenge — a social media campaign that has gone viral.
Officials with the association said that between July 29 and Tuesday, $88.5 million had been collected, compared to the roughly $3 million this time last year.
Just last week the association reported that donations had reached $22.6 million, meaning that in the past week, donations were coming in at an average of $9 million per day.
ALS Association President Barbara Newhouse called the donations an “incredible effort.”
“We are simply awe-struck at the incredible generosity that has poured forth to help fight this disease,” Ms. Newhouse said. “Words cannot express how grateful we are to the nearly two million people who have donated and even more than that who have likely taken the challenge.”
The challenge involves a person choosing to donate money to the ALS Association or pour a bucket of ice water over his or her head. The person then issues the same challenge to three other people.
ALS is a deadly disease that affects the nervous system and causes paralysis.
Celebrities and politicians, athletes and average Joes have accepted the challenge. Even President Obama was nominated, but he declined the ice, choosing instead to donate to the association.