- The Washington Times - Friday, December 19, 2014

Though some analysts said Obamacare had faded somewhat as a campaign issue in this year’s midterms, data show that health care was the focus of more than a third of Republican-sponsored U.S. Senate general election broadcast spots this year.

Using data from Kantar Media/CMAG, the Cook Political Report, a political handicapping outlet, said that health care, including the general issue as well as President Obama’s health care law, was the focus of more than 37 percent of such ads. Slightly more than 12 percent focused on jobs.

Some Republicans are now saying the election was a referendum on Mr. Obama’s illegal immigration policies and many did talk about that on the trail, but immigration was the focus of just 10 percent of those ads.

For advertising in U.S. House races, budget/government spending, health care, and taxes were the top three issues broadcast TV ads focused on for both Democrats and Republicans, while 8 percent of Republican general election spots in House races focused on immigration.

Incidentally, 18 percent of Republican House spots featured Minority Leader Nancy Pelosi, California Democrat.

The Obama administration is touting the number of people signing up for health care through the federal marketplace under Obamacare in the most recent open enrollment period, but polls continue to show tepid support for the law from the general public.

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