- Associated Press - Saturday, February 22, 2014

LINCOLN, Neb. (AP) - The University of Nebraska-Lincoln’s student newspaper will no longer print five weekday editions, opting instead to print two days a week to focus on online content.

The Daily Nebraskan, like many others, is grappling with declining readership and revenue, editor-in-chief Hailey Konnath said Friday in an editorial.

“The truth is, print is just not the way most college students get news anymore,” Konnath wrote. “It’s not as effective, and it’s not as fast as opening up the DN app on your phone or following the DN on Twitter.”

The number of papers picked up each day has dwindled from 17,500 two decades ago to 3,500 this year, General Manager Dan Shattil told the Lincoln Journal Star (https://bit.ly/MjMRPj).

Readership in the paper’s key demographic, freshmen and sophomores, has also plummeted, Shattil said.

“Twenty years ago, 91 percent of the students read our paper on a regular basis,” he said. “Our last market research study shows that number decreased about two-thirds.”

The newspaper will shift its focus to digital reporting to expand offerings to students, with plans to publish content online first and focus on interactivity and diverse perspectives.

The new focus will include Web production efforts, and broadcast majors may pitch in to produce videos, with the paper hoping to reach readers’ smartphones through a news app launched last month.

“The DN isn’t in the business of trying to change how you get your news,” Konnath wrote. “We’re in the business of delivering you your news in just the way you want it.”


Information from: Lincoln Journal Star, https://www.journalstar.com

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