- Associated Press - Saturday, February 8, 2014

DURHAM, N.H. (AP) - The University of New Hampshire Cooperative Extension is holding a direct marketing conference for farmers, fishermen and forest-based businesses this month in Greenland.

Roberta MacDonald, senior vice president of marketing for Cabot Creamery, will deliver the keynote address, “No Money for Marketing! Yet Grow Your Business.”

Breakout sessions include: A Blend of Marketing Ideas; Marketing Risks or Marketing Wisdom?; Branding Your Business On a Budget; Building Your Social Media and Internet Marketing, and Seafood Quality Control Measures: From Harvest Through Point of Sale.

The daylong event is being held at the Portsmouth Country Club in Greenland on Feb. 18.

“This is professional development for entrepreneurs and managers in the agriculture, natural resources and fishing industries,” said Nada Haddad of UNH Cooperative Extension. “Marketing skills are an important component for having a successful and profitable business. At this conference, participants will gain practical wisdom and tips to help them grow their business and expand the local food system.”

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