The Washington Times and the Washington Redskins announced a unique partnership that will make the newspaper a content and marketing partner of the team.
Under the partnership, the Redskins and the Times will collaborate on unique content offerings throughout the year designed to provide Redskins fans with compelling, timely and unique coverage.
The offerings will include a weekly “Redskins Weekend Game Guide,” which will wrap the front page of the Times’ print edition each Friday during the NFL season and a new free digital magazine called “The Redskins Report,” which will showcase exclusive content about the Redskins. Both features are expected to launch in August.
In addition, Times’ sports reporters, such as Thom Loverro and Zac Boyer, will provide commentary and analysis on selected Redskins’ radio and TV shows and also appear on the team’s online pregame show and the halftime shows. The halftime show also appears on FedExField’s HD video boards during halftime.
The team will provide the Times with commentaries and access to players, coaches and front office personnel that will be incorporated into the Times’ weekly guides, digital magazine and special sections.
The partners will use their marketing assets to grow their respective social media followers, email databases and subscription products.
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“The Washington Times has long served the Redskins’ fan base with distinctive and independent news coverage. Now our marketing departments will be working together to enrich that experience and take the fan experience to a new level, including long-form digital content,” Redskins Chief Marketing Officer Mitch Gershman said.
“The fan bases of both organizations have a lot in common and will benefit from the partnership,” said Larry Beasley, president and chief executive officer of the Times. “Both have rich histories of serving football fans as well as active-duty and retired military members. The partnership also allows both organizations to expand the quality, breadth and interactive nature of their publications.”
John Solomon, the Times’ editor and vice president of content and business development, agreed. “The newspaper will retain its independent and probing coverage of the Redskins while adding new tools to prepare its readers for gameday, to move up their fantasy league chart and dive deeper into the football experience they love.”
“Our advertisers will see remarkable benefits to reach the great Redskins fan base through new channels that will instantly improve their returns on investment,” Mr. Beasley said. “We couldn’t be more excited.”