- The Washington Times - Tuesday, March 4, 2014

Someone needs to tell the creative minds behind the Huvrtech.com website that it isn’t nice to tease an entire generation of kids who have wanted to ride a “Back to the Future II” “hoverboard” since 1989.

HUVr Tech’s marketing campaign includes videos that are already going viral due in part to the claim that the “HUVr Board” will be released to the public in December.

Christopher Lloyd, who played “Doc” in the Back to the Future series, introduces the HUVr Board, which is then tried out by celebrities like the famous pro skater Tony Hawk, former NFL star Terrell Owens and singer Moby.

The website claims to be the brainchild of a 2010 MIT Physics Graduate Program that has been focused on unlocking the “mysteries” of antigravity.

“The HUVr Board team ultimately aims to improve the efficiency, speed and sustainability of mass transportation,” Huvrtech.com reads. “Yet rather than spend several more years closed off from the world while investing in research and development, the team and our world-class investors have worked to change the economics R&D by marketing this exciting consumer product in order to fund ongoing R&D.”

Whether HUVr Tech is a clever marketing ploy tied to Nike’s plan to release “Back to the Future II” shoes with “power laces” in 2015 remains to be seen. Regardless, it’s a prank worthy of Biff Tannen.

Update: Funny or Die has owned up to creating the video, saying “sadly, we were lying. … [T]he great promise of Back to the Future II has not been fulfilled … yet. And for that, we truly are sorry,” the Verge reported.

• Douglas Ernst can be reached at dernst@washingtontimes.com.

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