- Associated Press - Friday, October 3, 2014

MYRTLE BEACH, S.C. (AP) - Tourism remains strong into the fall season along South Carolina’s Grand Strand.

Researchers at Coastal Carolina University report that from mid-August through the end of September about 75 percent of the lodgings in its accommodations sample were occupied. That’s up about 8 percent from the same period a year ago.

The survey found that revenue per available room - a key indicator of how the industry is doing - increased more than 13 percent during the period compared to last year.

Myrtle Beach is the heart of the state’s $18 billion tourism industry.

As the summer season ended the Myrtle Beach Area Chamber of Commerce started a $3 million advertising campaign promoting what it calls 60 more days of summer.

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