- Associated Press - Sunday, April 19, 2015

CONCORD, N.H. (AP) - New Hampshire’s top liquor enforcement officer is telling consumers not to bother looking for powdered alcohol at the state’s liquor stores.

Lawmakers in New Hampshire and Maine are considering moratoriums or bans on the powdered alcohol being marketed under the brand name Palcohol.

Vermont and five other states have banned its sale, according to the National Conference of State Legislatures.

Jim Wilson, director of the New Hampshire Liquor Commission’s Bureau of Enforcement, tells the Portsmouth Herald (https://bit.ly/1H2QC6e ) that the powdered booze in a pouch is prone to abuse by users.

Palcohol founder Mark Phillips says resistance to his product is being driven by liquor industry fears about competition.

Although Granite State lawmakers are considering a moratorium on powdered alcohol sales pending further study, Wilson advocates an outright ban.

After winning federal approval last month, Phillips is preparing to begin selling the packets of powder, which make vodka and rum drinks or cocktails when mixed with water.

Phillips bristles at the suggestion that it’s any more dangerous than liquid alcohol and argues that banning it will only increase demand.

“We learned that prohibition doesn’t work,” Phillips told The Associated Press last week. “When we ban something, it’s going to make more people want it.”

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