- Associated Press - Tuesday, April 21, 2015

BOSTON (AP) - The new executive director of the Massachusetts Office of Travel and Tourism thinks the state’s slogan needs to be spiced up a little.

As far as Rich Doucette is concerned, “It’s all here,” is a little too generic and could be used for any other state.

He tells The Boston Globe (https://bit.ly/1Dcu9gz ) the state “can make a stronger statement” and needs something more unique with the word ‘Massachusetts” in there somehow.

Doucette, who has a background in marketing, was just named to the post last week so says it may be a while before the slogan is replaced. But he says he’s already churning some options over in his mind and is interested what make the state unique and the state’s place in history.

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Online: https://www.massvacation.com

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Information from: The Boston Globe, https://www.bostonglobe.com

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