Hackers, be damned. Ashley Madison’s iPhone app is experiencing a surge in popularity this week in spite of the high-profile security breach that caused account details pertaining to the popular adult dating site’s millions of users to be dumped on the Internet.
The Ashley Madison site is for married people looking to have affairs.
Notwithstanding the hack and subsequent release of roughly 30 gigabytes of stolen data including user records and internal documents, analytics show that Ashley Madison’s iPhone app is being downloaded more this week than most other times during the last year.
Ashley Madison’s smartphone program was ranked No. 82 among free iOS social networking apps in terms of downloads in the U.S. as of Friday, according to the App Annie analytics service, up from No. 259 at the start of the week.
Hackers published a trove of stolen Ashley Madison data on the Internet on Tuesday, and by Wednesday, the dating site’s iOS app started experiencing a surge in downloads, according to analytics site.
The mobile app is on lists of 100 most-downloaded social networking programs in 28 different countries this week, including all North American nations and the UK, App Annie said.
Previously, the only other time Ashley Madison’s mobile app has performed as well during the last 12 months was in mid-July when the dating site was first reported to have been hacked.
A group calling itself the Impact Team took credit for the breach at the time and said they would post stolen data on the Web in 30 days if Ashley Madison and a similar dating site owned by the same parent company, Avid Life Media, didn’t take both services offline.
The hackers followed through this week, first by releasing a cache of user records and then dumping a second, larger trove on Thursday that contains source code and other internal files.
The Irish Examiner website was the first to report on Friday that Ashley Madison’s iOS app had been climbing the charts following the release of the hacked data.