People for the Ethical Treatment of Animals is not happy with New Hampshire’s new bacon-scented scratch-and-sniff lotto tickets.
In response to the “I Heart Bacon” lotto tickets that will be promoted via the “bacon truck” at selected locations throughout the state, PETA is countering with its own campaign: the “Don’t Go Breaking My Heart. Please, Go Vegan!” billboard.
“Every piece of bacon means that a lovable, inquisitive pig endured the pain and terror of being killed for a quick bite,” said PETA Executive Vice President Tracy Reiman in a Friday press release. “PETA encourages everyone to have a heart for animals and choose vegan meals—for Valentine’s Day and every day.”
The animal rights organization plans on putting up its pro-vegan billboard near the New Hampshire Lottery Commission’s headquarters in time for Valentine’s Day.
“Given the opportunity and training, pigs can play computer games and perform many other sophisticated tasks. Inquisitive and pleasant-natured, pigs can be loyal, playful, and protective companions—but on farms, sows are often squeezed into narrow metal stalls barely larger than their own bodies and kept almost constantly pregnant or nursing,” PETA’s press release adds.
New Hampshire’s “bacon truck” will hand out free products — including free applewood smoked bacon — at state welcome centers in Hooksett, the Verizon Wireless Arena in Manchester, and stores in Keene and Durham, The Associated Press reported Jan. 20.