- Associated Press - Friday, January 9, 2015

NASHVILLE, Tenn. (AP) - Sports Illustrated is celebrating its 2015 swimsuit launch in a two-day event in Nashville next month.

The Kings of Leon are headlining the event starting on Feb. 11 at the Schermerhorn Symphony Center. The “Swimville” event on Nashville’s lower Broadway will also feature other musical performances and the cast of the 2015 production.

The Nashville event follows the Feb. 9 release of the 2015 SI Swimsuit launch in print, digital and mobile platforms. Sports Illustrated says its swimsuit edition reaches more than 70 million adults, including more 18- to 34-year-olds than the Super Bowl.

Ken Levitan, the board chairman of the Nashville Convention and Visitors Corporation, calls the Sport Illustrated event a chance to showcase the city’s food, fashion, sports and music.

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