- The Washington Times - Thursday, July 23, 2015

Egg McMuffin addicts, rejoice! McDonald’s corporate headquarters says the fast-food chain will soon serve breakfast to customers all day long.

McDonald’s has not announced any formalized plans with regards to upcoming menu changes, but a memo circulated to stores on Tuesday this week suggests hotcakes, sausages and other items usually only sold in the morning hours could soon be available alongside Big Macs and Chicken McNuggets throughout the day.

The memo, first spotted by The Wall Street Journal, informed franchise owners to be ready by October in the event that the iconic fast-food chain decides to launch an all-day breakfast menu.

“We want to make it clear that we are not being presumptive that this will launch,” reads the memo to franchisees from LeAnn Richards, the head of a task force that’s determining the merits of all-day breakfast. “But we want to make sure the system is ready to turn quickly and launch all day breakfast should all of you believe and support that direction.”

McDonald’s began adding food-prep space to some restaurants earlier this year, The Journal reported, and had started testing all-day breakfast in select locations back in April. Currently, about 200 stores in parts of Tennessee, Mississippi and Southern California are offering breakfast food beyond the morning hours as part of a pilot program.

“Serving all-day breakfast is likely the number one request we hear from McDonald’s customers,” McDonald’s said in a statement. “We’re testing it out in a few markets to learn more about this possibility,” it said, but “there’s no news on this yet.”

On Thursday, McDonald’s announced financial statistics for the second quarter of 2015 and acknowledged a profit of $1.2 billion, down from $1.39 billion a year earlier.

“While our second quarter results were disappointing, we are seeing early signs of momentum,” said McDonald’s President and CEO Steve Easterbrook.

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