Deal to revive A-Treat soda fizzles

ALLENTOWN, Pa. (AP) - A plan to revive Pennsylvania’s A-Treat soda brand has fizzled.

Allentown businessman Paul Eifler wanted to buy A-Treat’s name, trademark, flavor formulas and related intellectual property.

But Eifler tells The Morning Call (https://bit.ly/1HK6EwW ) he does not know why the deal fell flat.

A-Treat attorney Jerry Barr told the newspaper last week Eifler made inappropriate comments when he said he wasn’t interested in buying the bottling company’s manufacturing plant because it was old and inefficient.

A-Treat’s President Tom Garvey is trying to sell the property for $2.9 million.

A-Treat stopped production in January.

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Information from: The Morning Call, https://www.mcall.com