- Associated Press - Wednesday, May 13, 2015

ATLANTIC CITY, N.J. (AP) - Here’s another sign that Atlantic City has its work cut out for it.

A sign that has welcomed motorists to the seaside resort for years has been taken down after officials found it didn’t have the proper permit to be there.

The Press of Atlantic City reports the sign was removed Tuesday.

It’s unclear who is to blame for not getting the proper permit, but city and state officials are trying to secure approvals for it to be returned.

“That is the only free billboard the city has access to on the Atlantic City Expressway,” said Jeff Guaracino, executive director of the Atlantic City Alliance, which promotes the resort to other parts of the country. “It’s a giant loss for the city of Atlantic City.”

The sign could be restored as long as it meets regulations, said South Jersey Transportation Authority Deputy Executive Director Sharon Gordon. She said state Transportation Commissioner Jamie Fox offered the department’s assistance in granting a permit to restore the sign as long as it meets regulations.

Gordon said Fox has spoken to Atlantic City Mayor Don Guardian “and they’re working it out.”

The landmark sign hung on an overpass above the Atlantic City Expressway on the outskirts of the city. It was visible to motorists heading toward the city.

The sign took on several iterations throughout its existence, reflecting the city’s evolving tourism campaigns.

It’s unclear who is to blame for not getting the permit.


Information from: The Press of Atlantic City (N.J.), https://www.pressofatlanticcity.com

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