Ohio school district pays $25K to develop brand standards

GRANDVIEW HEIGHTS, Ohio (AP) - A central Ohio high school is finally getting official logos - for a price.

The Columbus Dispatch reports (https://bit.ly/1FO968I ) the Grandview Heights school board voted last week to pay Stacy Buttari of Whitespace design firm up to $25,000 to develop brand standards for the district.

Grandview Heights High School currently has 17 variations of a logo. With the move, it joins other area districts rethinking their brands.

Some criticized the move and questioned the steep cost. But Buttari says the project isn’t just to design a picture of the mascot. She says designers will create a consistent wordmark, an academic monogram, an athletic logo and a bobcat paw print to symbolize its mascot.

Superintendent Andy Culp says branding will capture the town’s sense of community in a “really clean way.”

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Information from: The Columbus Dispatch, https://www.dispatch.com